BRAND PROFILING & ONLINE SURVEYS
WHY DO
BRAND PROFILING?
Are you positioning your brand, products or services to match your customers' needs and expectations?
HOW DOES BRAND PROFILING WORK?
We talk to the target audience you want to reach to help answer your business questions, following a carefully structured, professional process:
RESEARCH BRIEF
We discuss your business aims and KnowYourMarket defines the research objectives to meet those aims.
KnowYourMarket’s consultation at the outset of the project is thorough, and often illuminating for clients, opening new avenues of thought not previously considered.
QUESTIONNAIRE DESIGN
We design the questionnaire and program the survey into our online data collection platform.
Survey content can be customised to the needs of your research brief, including graphics and video if relevant.
Our surveys are created by experienced market research professionals who know the best way to structure the questions to elicit insightful responses and high completion rates.
RESULTS ANALYSIS & REPORTING
We analyse the data to create a powerful and visually rich report, including key learnings and recommendations on next steps.
Reporting includes a virtual or face-to-face debrief as required.
IT'S AS EASY AS...
Our rapid, stress free process is designed so you can focus on running your business
BRIEFING
Tell us as much as you can about your business, and what you want to find out.
Our Senior Consultants assist at every step to ensure you get the most out of your project.
DESIGN & DELIVERY
You help us define your target market, and we determine the key questions to include in your survey.
We engage target audiences and gather their responses, giving you access to your target market’s attitudes and opinions at scale.
REVIEW RESULTS
And that’s it! You’ll normally get comprehensive reporting and results back within 6 weeks or less.