ONLINE USER EXPERIENCE SURVEYS
WHY DO
ONLINE UX SURVEYS?
"Your website is your shop window" was once a cliche, but now is an under-statement. In many cases it is the lifeline of a business' sales and lead generation process.
If the majority of your customers visit your website somewhere on their journey to doing business with you, then you simply cannot afford to get any part of that experience wrong.
If the majority of your customers visit your website somewhere on their journey to doing business with you, then you simply cannot afford to get any part of that experience wrong.
HOW DO UX SURVEYS WORK?
We use online web intercept surveys, and also mystery shopping, to find out what users think about your website:
OBJECTIVE SETTING
If the majority of your customers visit your website somewhere on their journey to doing business with you, then you simply cannot afford to get any part of that experience wrong.
We clarify exactly what your primary objectives are, any existing concerns you may have, or any new components you wish to focus on and we design a survey or multiple surveys to assess all the required aspects of your website. This may include compiling specific user scenarios to test out.
If the majority of your customers visit your website somewhere on their journey to doing business with you, then you simply cannot afford to get any part of that experience wrong.
We clarify exactly what your primary objectives are, any existing concerns you may have, or any new components you wish to focus on and we design a survey or multiple surveys to assess all the required aspects of your website. This may include compiling specific user scenarios to test out.
We use technology to assist in capturing the data and bringing the results to life, but we don’t lose sight of the fact that every customer is different and there is more to learn about how they use your website than bounce rates and abandoned shopping carts.
SURVEY DEPLOYMENT
We set up a discreet web intercept survey asking your real customers to provide feedback on their website user experience. This will focus on an agreed range of performance criteria:
SURVEY DEPLOYMENT
We set up a discreet web intercept survey asking your real customers to provide feedback on their website user experience. This will focus on an agreed range of performance criteria:
• Ease of use
• Task achievement
• Satisfaction and enjoyment
• What they plan to do next & why
Our online research can capture the entire online customer journey, including delivery and returns; or, it can focus on a very specific customer action on your website.
If required, we can assign mystery shopper(s) to perform an appraisal, and carry out specific tasks such as interacting with your live chat, submitting an enquiry, searching for a particular type of product, or making a purchase.
We maximise your results by combining different research techniques that uncover different kinds of insight.
IT'S AS EASY AS...
Our rapid, stress free process is designed so you can focus on running your business
BRIEFING
Our senior consultants review your website and online customer journey with you, and agree what areas should be tested, to meet your objectives.
DELIVERY & DESIGN
We embed a simple piece of HTML code on your site, to enable the web intercept survey.
And if required brief our Mystery Shoppers, who then do their thing!
REVIEW RESULTS
And that’s it! You’ll get results back in 4-6 weeks, which include multi-media results and reporting, and complimentary virtual debriefs.