MYSTERY SHOPPING IN THE PROPERTY INDUSTRY
Mystery Shopping is a valuable tool embraced by real estate and property agencies to gauge and enhance both customer experience and sales performance. Crafting an outstanding first impression, effectively driving property valuations and viewings, demands finely-tuned sales processes and unwavering customer service excellence.
Mystery shopping is not about micromanaging staff, but rather a training tool designed to help businesses improve processes and grow. It is identifying areas that require improvement and investing in targeted training that will help staff member to handle inquiries in the right way, enabling them maximise sales opportunities.
Mystery shopping is not about micromanaging staff, but rather a training tool designed to help businesses improve processes and grow. It is identifying areas that require improvement and investing in targeted training that will help staff member to handle inquiries in the right way, enabling them maximise sales opportunities.
At KnowYourMarket, we specialise in tailored Mystery Shopping services designed exclusively for the property sector, with our custom scenarios replicate real-world customer interactions, offering a comprehensive evaluation of your business performance.
HOW WE CAN HELP YOU...
THE MYSTERY SHOPPING PROCESS
PROJECT SETUP
- Design surveys
- Create scenarios and the programme brief
- Gather all information and operational details
h
i
FIELD WORK
- Mystery shoppers are assigned
- Enquiries carried out
- Follow-up communications monitored
- Reports completed
i
RESULTS AND ANALYSIS
- Data and reports verified and made available to the client via the online portal/dashboard
- Media files embedded in to each report for easy viewing
- Analysis undertaken to determine improvement programme moving forward
OUR PARTNERSHIPS
“Know Your Market Mystery Shopping has enabled us to have a clear insight into how our teams are performing and celebrate what we do well and help identify key areas for further training and development to increase our customer offering even further. It has without question helped us deliver focus to allow us continuous improvements within the business.”
National Home Move
“Residential Development Sales were extremely pleased with the high standard by which you conducted the mystery shop. Where there were queries from various offices, you dealt with these by return and could not have been more helpful.
Thank you so much for all your hard work and we will not hesitate to use your services again.”
Savills