As most businesses are aware, new European data protection regulations came into force on 25th May, 2018, the most significant piece of European privacy legislation in the last 20 years.

It impacts every business or organisation that holds and processes personal data.

Know Your Market is no exception, and we constantly work hard to ensure we're fully compliant with the EU General Data Protection Regulation, or GDPR.

We’re fully committed to high standards of information security, privacy and transparency so you can trust Know Your Market and its partners with the data we process on your behalf.

We have put together a list of frequently asked questions, that can be found here. 

What is GDPR?

The EU General Data Protection Regulation replaces The Data Protection Act 1998, as introduced by the 1995 EU Data Protection Directive. It is designed to harmonise data privacy laws across Europe to protect the data privacy of all EU citizens and means that businesses need opted-in permission from consumers to use their data, as opposed to the current opt-out model.

GDPR also changes the way companies can process personal data to ensure it is handled lawfully, consensually and in a transparent manner and only ever used for specific purposes as highlighted to the individual and that once that purpose is fulfilled, the data should be deleted. The new regulations give back control of the use of personal data to the customer.

How are Know Your Market services impacted by GDPR?

The primary aim of Know Your Market  is to increase conversions on your website, be that lead generation, increased sales or top class customer service offered to your web visitors. During this process, Know Your Market proactively collects contact information and other details from potential or existing customers and passes that data directly on to our clients.

How is Know Your Market  making sure it is GDPR compliant?

At Know Your Market we’re committed to data protection and compliance with all statutory, regulatory and contractual requirements. We've worked internally and with our suppliers to do what is necessary to protect the interests, property and information of both our own company and those of our clients against threats or loss.

Here at Know Your Market, like many companies in the UK, we have reviewed our policies and procedures to ensure we maintain compliance with the new regulations.

We follow best practice and have carried out a DPIA (Data Protection Impact Assessment) as per Article 35 of the GDPR.

We work only with suppliers who provide best-in-class services and who are compliant with GDPR.

How can Know Your Market help your organisation?

The team here at Know Your Market  will always do whatever it can to help you with GDPR compliancy.

We can advise you on:

• Where data is kept and how the customer can request you remove it;
• What procedures we use for processing and securing live chat data.